It’s relatively easy to apply. You just squeeze the tube and the product is distributed on a spongey cushion thingie, i have no idea how else to describe this. 😂
I suppose that the idea here is to have you apply the cushion to the cheeks directly, i prefer to use clean fingers to pick up the cream blush and pat it on my cheeks for sanitary reasons. The color is fresh and cute, loving it so far!